A conversation with the CEO of FiComm Partners, LLC
Overview
Growing a sustainable wealth management business relies on attracting new clients while engaging current ones. The leader of the award-winning integrated marketing firm shares advice on what it takes to impact organic growth via marketing.
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NOTE: The views and opinions expressed by the guests on this podcast are their own and do not necessarily reflect the views and opinions of Diamond Consultants. Neither Diamond Consultants nor the guests on this podcast are compensated in any way for their participation.
About this episode…
Legendary business consultant and author Peter Drucker said, “Because it is its purpose to create a customer, any business enterprise has two – and only these two – basic functions: marketing and innovation.”
It’s a statement that any successful financial advisor and business owner can relate to.
Because a growing and sustainable business thrives on attracting new clients and continually engaging current ones.
Yet marketing itself can be a herculean task. It requires strategic planning, creative thinking, and consistent execution of a common purpose and voice. And as even we at Diamond Consultants can attest, it also demands a good dose of patience—because achieving desired results can take time.
That said, there’s plenty of valuable advice to learn, particularly from those who play in this sandbox every day.
In this episode, Louis Diamond welcomes Megan Carpenter, CEO of FiComm Partners, an award-winning integrated marketing firm focused on the independent wealth management space. They take a deep dive into the world of marketing a wealth management practice, including:
- The evolution of marketing over recent years—and how these changes have impacted strategy and organic growth.
- The importance of a clearly defined value proposition and brand—and why even employee advisors need to pay attention to how they are represented.
- Understanding the term “growth” as it relates to marketing success—and why it’s vital first to identify your specific goals and objectives.
- Tactics like email, video, and social media—and how the most successful firms use each to maximize reach and efficacy, and ultimately drive organic growth.
Successful marketing is driven by true differentiation and demonstrating that authentically with consistency and in concert with client service activities. And as Megan shares, the best endeavors are led by strategy, and, “when done well, there’s tremendous opportunity to impact growth through the lens of marketing.”
This is one episode with actionable advice for all advisors and independent business owners who have their sights set on maximizing their organic growth goals.
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Megan Carpenter
CEO & Founder
Meg Carpenter is CEO and Co-Founder of FiComm Partners, an award-winning integrated marketing firm, focused on the independent wealth management space, working alongside advisors, advisory firms, and wealth management platforms at every stage of growth.
FiComm exists to expand the impact of financial advice by leading human-centered business change through New Skool marketing, PR, and advisor marketing coaching. Their agile approach in marketing solutions has earned them a seat in ThinkAdvisors Luminaries Class of 2021 and 2022, back-to-back wins for digital campaign of the year from WealthManagement.com’s Wealthies in 2021 and 2022, recognizing FiComm Partners and InvestmentNews Podcast Awards and the New Skool podcast, and a top-4 Industry Disruptor in 2020 by WealthManagement.com. For more than 10 years, FiComm’s services have transformed wealth management businesses by empowering them to lead with authenticity, target their focus, and drive to commercial success.
Included in InvestmentNews 40 Under 40 notable list, Meg’s expertise spans over 20 years of helping RIA firms and advisors connect, communicate, and engage effectively with their target audiences. Her passion to promote the industry is demonstrated through her involvement with the CFP Board Center for Financial Planning Workforce Development Advisory Group and the pro bono services she and her team provide to the Foundation for Financial Planning. She is also part of the Pledge 1% global movement, having pledged 1% of personal equity, profits, time, and product to non-profits in the wealth management community. Meg began her career at John Hancock Financial Network before launching her own business, Caritative Wealth Consulting, at the age of 29. Meg merged her consulting business into her second business venture, FiComm Partners in 2014.
A regular blogger and spokesperson in the media on topics related to financial services marketing and communications, Meg is also a sought-after speaker at a wide range of industry events, including
Schwab IMPACT, Pershing INSITE, Bob Veres’ Insider’s Forum, ECHELON Partners Deals and Deal Makers
Summit, Riskalyze Fearless Investing Summit, InvestmentNews Best Practices Workshop and Top Advisory Firm Summit, In|Vest, FPA NorCal, MarketCounsel Summit, and the CFA Institute. In addition, she is a co-host of The New Skool podcast.
Meg graduated from the University of Southern California with a B.S. in Business Administration, with an emphasis in Global Management. She sits on the Advisory Board of Absolute Engagement, a client engagement business, and the Board of Directors for the Los Angeles chapter of Entrepreneurs’ Organization (EO). Megan is a proud supporter of the USC Alumni Association, the USC Marshall School of Business Scholarship Fund, and the American Red Cross.
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