A conversation with Louis Diamond
Every advisor and business owner are looking for new ways to expand their reach and achieve greater growth.
For Mindy Diamond, it was nearly 2 decades ago that she discovered a powerful “growth engine” by accident.
And it’s been such a gamechanger for her firm, that she’s eager to discuss key concepts and experiences that advisors and business owners alike can easily adapt to reach their constituents.
Because as Mindy shares in this episode with Louis Diamond, it was the submission of her first article to Registered Rep magazine (now WealthManagement) that put Diamond Consultants on the map and paved the way for what was to follow: The evolution of a “content marketing machine” that became a driver of growth for her business.
Content marketing is about taking your unique insights, perspective and knowledge and turning it into various sizes and forms of communication for distribution on different platforms—such as your website, media websites, social media and more.
It’s a strategic initiative that many advisors have adopted – particularly those in the independent space – to reach clients and prospects “where they are.”
As Mindy tells it, it’s ultimately more about “sharing knowledge” than it is about “marketing” and developing a consistent practice of sharing knowledge over various platforms, including:
- Getting started in building a content marketing strategy—and how to execute it in a way that is relevant, relatable and of the highest quality.
- Content marketing as a differentiator—and how it can create an advantage by showing clients and prospects how you think and work.
- The ability to drive growth through content—and how a smart, strategic content marketing plan can build name recognition and brand awareness.
- The value of authenticity—and why it is critical to demonstrate not only knowledge but also values.
- The power of the Internet—and how the “content lifecycle” continues well beyond the initial publication, accessible via social media sharing, search engine results, video and podcast channels, text post links, email and more.
In a world where reaching people one-to-one has become more difficult – and “cold calling” has been deemed dead by firms like Merrill Lynch – the ability to communicate en masse has become more important than ever before.
As Mindy shares, “Developing a content marketing program has enabled us to exponentially multiply the number of people we are impacting throughout the year and that has translated into very meaningful growth for our business, deepened connections and allowed many more advisors to get to know us as people.”
It’s a powerful episode that will help advisors jumpstart their own marketing program, as well as provide tips for those who’ve already embarked on the journey.
Podcast: Play in new window | Download (Duration: 34:35 — 47.5MB) | Embed
Subscribe: Apple Podcasts | Google Podcasts | Spotify | Amazon Music | Pandora | iHeartRadio | Stitcher | Podchaser | TuneIn | Deezer | Anghami | RSS
Download a transcript of this episode…
5 Things Josh Brown’s Firm Does Differently
And How it Resulted in Over 100X Growth in 6 Years. Listen->
Michael Kitces on Everything Financial Advisors Need to Know About Growth
A conversation with the industry thought-leader, financial planner and host of the popular blog and podcast series. Listen->
Michael Kitces on How to Differentiate and Grow in a Competitive Environment
One of wealth management’s leading voices shares his thoughts on the fundamental shifts in the industry, the leveling of the playing field and what advisors need to do to compete and thrive. Listen->
What are Top Advisors Doing Differently?
A deep dive into the mindset and habits of top advisors with Matt Oechsli of The Oechsli Institute. Listen->
How the Freedom to Communicate During a Crisis and Beyond Translated to 4x Growth for this ex-Morgan Stanley Team
A conversation with David Bahnsen, Founder and Managing Partner of The Bahnsen Group. Listen->
Advisor-Turned-CEO: How a $2.4B Ameriprise Firm Cracked the Growth Code
A conversation with Jon Kuttin, CEO of Kuttin Wealth Management, and Louis Diamond. Listen->
Also available on your favorite podcast app and other media sites