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Is Sieg’s Departure ‘Beginning of the End’ for Merrill’s Thundering Herd?

Louis Diamond Quoted - By Jeff Berman, ThinkAdvisor - Citi’s courting of Sieg seems to be a sign that it means business — meaning a major return to the U.S. wealth management business, according to Louis Diamond, president of Diamond Consultants.

ThinkAdvisor

April 3, 2023
Louis Diamond Quoted
by Jeff Berman

Clearly, Sieg is well respected in the industry and must have come with a “hefty price tag,” Diamond said in an interview.

Citi hasn’t been a major player in the U.S. wealth management space since it began selling its interests in Smith Barney to Morgan Stanley in 2009  — though it did try to make a return a few times since then, Diamond explained. (All of Citi’s stake in Smith Barney became solely owned by Morgan Stanley in 2015.)

The hiring of Sieg represents a major move in the sector. “That’s the story” here that stands out most, according to Diamond.

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