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LPL’s New Marketing Strategy: Naming Names

Mindy Diamond Quoted - By Ann Marsh, Financial Planning - LPL Financial is naming names. Historically mum on the specific details of its recruiting efforts, the country's largest independent broker-dealer has begun publishing names of new advisor recruits for the first time.

Financial Planning

Mindy Diamond Quoted

LPL Financial is naming names.

Historically mum on the specific details of its recruiting efforts, the country’s largest independent broker-dealer has begun publishing names of new advisor recruits for the first time.

“I actually think it is a smart tactic,” says executive recruiter Mindy Diamond. “If an advisor is on the fence about joining LPL and sees the name of someone he respects having joined before him, he definitely will get a sense of surety that he may not otherwise get. And, even if the advisor doesn’t personally know any of the people on that list, seeing advisors of size make the move can also be quite comforting.”

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