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Merrill’s New Training Program: Less Selling, More Coaching, Plenty of Skepticism

Louis Diamond Quoted - By Jeff Berman, ThinkAdvisor - Once upon a time, the Merrill Lynch advisor training program was widely considered the “gold standard” of industry training programs. Industry recruiters interviewed by ThinkAdvisor this month were split on whether the wirehouse’s new, shorter training program will successfully meet that same standard and achieve the firm’s recently stated goal of having 1,000 trainees graduate each year once it’s reached scale.

thinkadvisor

January 31, 2022
Louis Diamond Quoted
by Jeff Berman

“One of the complaints of the old program was the high attrition rate since the firm (and all major firms offering training programs) had lofty new asset and household requirements,” according to Louis Diamond, president of Diamond Consultants.

That “meant that advisors who didn’t have robust personal networks or who weren’t gifted cold callers had a tough time hanging around,” he said.

“A positive of the new program will be a higher success rate since it will be much easier for advisors to gather assets and bring into the fold candidates who do not come from a privileged upbringing (which likely means a more diverse talent pool),” according to Diamond.

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