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Mike Sha’s robo-advisor faced tough choices until two wirehouses offered unique partnerships — and maybe a new business model to boot

Louis Diamond Quoted - By Oisin Breen, RIABiz - Mike Sha has found a sweet spot for his robo-advisor software -- two wirehouses that needed a quick entree into automated wealth management services serving mass-affluent millennials.

Louis Diamond Quoted
By Oisin Breen

Mike Sha has found a sweet spot for his robo-advisor software — two wirehouses that needed a quick entree into automated wealth management services serving mass-affluent millennials.

As a result, not only has the CEO of SigFig Wealth Management LLC received a huge injection of funding and remained in control of his destiny — he may be pioneering a new business model to boot.

“We hear that [UBS] is the clear technology laggard in the wirehouse space,” says Louis Diamond, principal of Diamond Consultants in New York, via email.

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