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Diamond Consultants: Financial Advisor Recruiting FirmDiamond Consultants: Financial Advisor Recruiting Firm
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      • Mindy Diamond
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brand

What Brand Really Means to an Advisor

What Brand Really Means to an Advisor

By Barbara Herman – A firm’s name once meant everything to most advisors—both in terms of defining which firms they would consider joining and how they marketed themselves. Then the financial crisis hit and dramatically altered the perceptions of advisors as well as their clients—and the brand cachet of brokerage firms no longer carried the guarantee of credibility, strength and trust it once did.

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