
Addepar extends business model from software maker to player in the investments business — a secretive project 10 years in the making
Louis Diamond Quoted – By Oisin Breen, RIABiz – Addepar just reinvented its business model. It’s betting its future on its latest creation, an alternatives assets supermarket where it takes a cut of the action. “[This] tie[s] together viewing, evaluating, transacting in, and monitoring investments across the alternatives landscape … and in a handful of clicks, clients can progress through a singular subscription document … then [pull] all those actions back into the Addepar platform.”