Sound View Wealth Advisors
Betting on the Long-Term: Former Merrill Resident Director Shares Why Her $1B Team Broke Away
“If we’re going to do this for the next 20 years, it can’t be here at Merrill.”
It was a decision that Melissa Bouchillon and her husband Kelly didn’t take lightly. Especially as a loyal Resident Director for the firm. And, also, because leaving meant a portion of their assets would stay behind.
Or the way she put it, “Shrinking with an intent to grow.”
- What changed at Merrill—and how those pushes led them to acknowledge the pulls towards independence.
- How they were able to compensate a member of their team who recently signed on to CTP—and how “honoring their commitments” to this advisor drove their decision-making process.
- And ultimately how a producing manager or Resident Director can remain loyal to the firm—and still embark upon the exploration of other options…and more.
Parcion Private Wealth
The Limitations of Building a Billion-Dollar “Boutique Firm” within a Wirehouse: A UBS Breakaway Story
Terry Cook and his 13-member team were managing $1.3B in assets at UBS—a business he built over nearly 3 decades in the wirehouse world: 17 years at UBS and 9 years prior at Merrill.
As Terry tells it, they operated much like a boutique multi-family office within the wirehouse, serving a small number of clients; primarily affluent, multi-generational business owners.
But as time went on, he found their clients wanted more from them beyond investment management—from booking travel to advising on health care choices. All things, as he puts it, “that would give any wirehouse heartburn” should you even consider it.
In this episode, Terry discusses:
- What he found to be limitations in how he served his clients—and what specific “additional resources” and services fell well outside the margins of what was allowable at UBS.
- How the notion of the “commoditization” of investment management impacted their decision to build an independent firm—and how being “untethered” allows them to better meet their clients’ needs.
- How compensation is different as an independent firm—and how the ability to equitize his staff improves everyone’s opportunity to succeed….and more.
Founder and CEO
Berman Capital Advisors
Life After Goldman Sachs: A Story of Extraordinary Success
Any advisor who chooses to leave the comfort, familiarity and support of a major firm for independence is nothing less than courageous. But it is especially brave when a Goldman Sachs advisor does so.
Because Goldman advisors face the most onerous of post-employment restrictions: Garden Leave.
So imagine a Goldman advisor making the leap 10 years ago—that is, at a time when independence wasn’t nearly as mainstream as it is today.
Justin Berman was running a successful private wealth practice at Goldman Sachs, managing over a billion dollars in assets. But he felt things were changing, limiting his ability to serve his high net worth clients’ needs and continue to grow his business.
So after almost 7 years with the firm, he opted to make the biggest leap of all and go independent, forming Atlanta-based Berman Capital Advisors.
Justin talks candidly about:
- Why he chose to build his own firm—and what motivated him to forego an outsized recruiting bonus.
- How he managed through Garden Leave—and why, despite sitting out 60 days, 90% of his clients still followed.
- How an advisor can compete against Goldman or any big bank—and how access to a wider range of talent, investments and technology unavailable on bank platforms is a genuine advantage…and more.
From Ex-Morgan Stanley Advisor to One of the Biggest Breakaway Stories of 2019
Then the decision to stay or go rests often on the calculus of whether advisors are willing to leave some of their assets behind for the potential of being able to better serve their core customers and grow their businesses with greater freedom and flexibility.
Essentially, getting smaller to ultimately get bigger.
That’s what Morgan Stanley breakaway Jason Fertitta and his team did in April of 2019: They opted to leave behind two-thirds of their $6B in assets when they left Morgan to build independent firm Americana Partners in Houston, Texas.
Jason discusses his journey , including:
- The drivers behind Jason and his team’s decision to leave Morgan Stanley while at the top of their game—and how they were able to justify walking away from a good portion of their assets.
- The limitations of working under the umbrella of a big brokerage firm—and whether their clients balked at the notion of leaving a big brand like Morgan behind.
- The options they considered in their exploration process—and why independence was the path they chose…and more.
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