What It Really Takes to Build an RIA Firm – with Matt Sonnen of PFI Advisors
It’s no small task to build an RIA firm from scratch. And while there are some breakaway advisors willing to go it alone, others aren’t even aware of where to start.
In this episode, Mindy is joined by Matt Sonnen of PFI Advisors, who helped build the infrastructure for the breakaway launch of Luminous Capital, and today has a career helping lead billion-dollar teams to independence.
Because Matt has been on both sides of a breakaway, he can paint a realistic picture of what it REALLY takes to build an RIA firm—whether you go it alone, work with a service provider or hire a consultant. He answers those questions we’re most frequently asked, including:
- What does it take to build an independent business?
- What are the differences between a serial acquirer, a service platform and a consultant?
- How do you access alternatives, research and lending as an independent?
- How do you create a performance report as an independent?
- How do you trade as an independent?
- How long does it take to launch?
- What about marketing and branding?
- How do you handle compliance?
They also discuss what to expect from life after the launch and address a common concern about the bottom line. That is, how long does it typically take for a breakaway to become cash-flow positive?
The Real Beneficiaries of Independence: Your Clients
For entrepreneurial advisors, the independent space offers benefits to advisors and clients alike. Read->
Can Only the Biggest Firms Serve the Biggest Clients?
In today’s industry landscape, the biggest firms are no longer the only solution. Read->
How to answer when clients ask, “What’s in it for us?”
Articulating the tangible benefits of a move to independence to your clients. Read->
About Matt Sonnen:
Matt Sonnen has 20 years of experience in the financial services industry. Prior to founding PFI Advisors, he learned the ins and outs of the wirehouse model at Merrill Lynch in the late 1990s. After leaving Merrill in 2005, he was introduced to the RIA marketplace a few years later when he helped build the infrastructure for Luminous Capital prior to its founding in 2008. As COO and CCO at Luminous, he navigated the technology and compliance challenges as the firm grew from $1.7 billion in assets to nearly $6 billion in less than five years. Luminous Capital sold to First Republic Bank for more than $100 million in 2012, after which Matt headed to Focus Financial Partners in New York City. There, he helped breakaway teams and recently-formed RIAs develop strategic initiatives to benefit from best practices, streamline operations, and improve efficiency before heading back to California to launch PFI Advisors with his wife and business partner.
This podcast is also available on…