Podcast for Financial Advisors: Industry Update

Industry Update on Merrill’s Project Thunder: Too Little Too Late?

While this topic addresses Merrill specifically, it’s an example of the growing pains experienced at any of the larger bank-owned firms as they struggle to balance growth and revenue, while managing thousands of advisors and creating layers of guidance designed to serve many. Merrill’s recent recognition of the incongruence with their advisor force via their efforts with Project Thunder and limiting comp changes leaves some unanswered questions. This episode delves into what’s bugging advisors most, whether the efforts will halt the tide of attrition, and if it is indeed too little too late. Listen…