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Merrill Lynch Wealth Management Revamps Market Categories

Louis Diamond Quoted - By Alyson Velati, FundFire - Merrill Lynch Wealth Management is changing its regional coverage model to focus on growth potential in a move to dedicate more resources to parts of the country where new wealth is being generated.

Louis Diamond Quoted
By Alyson Velati

Merrill Lynch Wealth Management is changing its regional coverage model to focus on growth potential in a move to dedicate more resources to parts of the country where new wealth is being generated.

Merrill’s 100 markets will be placed in one of three new categories including: “rapid growth markets,” “accelerated growth markets” and “growth markets”.

Market executives who have regions that fall within the more important categories will have “more firepower at [their] disposal,” says Louis Diamond, executive v.p. and senior consultant of , a recruiting firm, noting that market executives that cover areas with higher growth potential could get more resources, like a bigger recruiting budget.

“As for career trajectory, everyone wants to be in a more strategic area,” he says. “They’ll have more ability to move up the organization and more responsibility.”

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