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In the News

Another Big Team Bids Farewell to Merrill Lynch, Signs With Sanctuary Wealth

Posted by Deborah Aronson

June 2, 2021
By Ross Snel

An advisor team that managed $1.2 billion at Merrill Lynch has left the thundering herd to establish an independent wealth management firm in partnership with Sanctuary Wealth.

Led by Bradley Bruce, a veteran of nearly 33 years at Merrill, the four-person team has launched mForce Capital in Fort Worth, Texas. At Merrill, the group was known as Bruce Wealth Management Group.

MForce marks yet another partnership for Sanctuary, which helps breakaway wirehouse advisors to set up their own firms and provides them with technology and operational support. Including mForce, Sanctuary says it has added $6.5 billion in new assets to its network so far this year. It now has more than 50 partner firms across 20 states advising on $16 billion in assets.

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About Deborah Aronson

Manager – Known for her open and transparent communication skills, and a personal commitment to understanding the needs and goals of the advisors she works with, Deborah acts as their sounding board, educator and trusted partner throughout their journey of finding the right fit for the next stage of their business life. Learn more...

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